Active Adult Living: The Next Great Opportunity

There’s a quiet revolution happening in housing, one led by active adults who aren’t ready to slow down, but are ready to live differently.

The 55+ demographic is the fastest-growing segment of the U.S. population, yet one of the most underserved in housing. Millions of adults are seeking communities that fit this stage of life, places that offer independence, connection, and a lifestyle built around wellness and purpose.

“The 55+ active adult market has been one of the strongest performing housing segments in recent years - and it’s only just beginning.”

-National Association of Home Builders, 2025 55+ Housing Market Report

For many, the traditional retirement model doesn’t fit. Today’s active adults are working longer, traveling more, and prioritizing health and experiences over ownership. They want smaller, smarter spaces, without sacrificing design, comfort, or access to culture.

That shift is creating an extraordinary opportunity for developers who can think differently. Active adult communities are no longer defined by age restrictions or golf courses, but by intentional design, walking trails, fitness spaces, lifelong learning, and proximity to vibrant neighborhoods.

“Active adult living is less about retirement and more about lifestyle.”

-Urban Land Institute, “housing int he Longevity Economy” Report

At Elevant, we believe design has the power to extend more than just the quality of a space; it can extend the quality of life. Our goal is to build communities that promote longevity in people’s lives, environments that encourage movement, curiosity, connection, and well-being every single day.